BTS member Jin is back with a new campaign for lifestyle brand Alo Yoga in his role as the company’s global ambassador.

The 32-year-old K-Pop star shares his commitment to 'self-care, community and authenticity' as the global ambassador for Alo ...

In the crowded world of fitness apps, Alo Moves is the one I turn to when I need to be transported. Workouts filmed against ...

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores ...

Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards.

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga ...

Alo’s Recovery Mode Sneaker was made to be just as comfortable and supportive as it is stylish. It’s perfect for all-day use, and features an ultra-cushioned comfort collar and a high-rebound ...

Jebun Nesa Alo is a Special Correspondent at The Business Standard, covering the financial market, macro economy and aviation industry. She has a decade-long journalism career and is also a Chevening ...