Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.