In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

Despite his hiatus, the green, furry icon was never forgotten. Uncle O’Grimacey earned his own merch line, called the Uncle O ...

McDonald's brings back Uncle O'Grimacey, the beloved green mascot, to celebrate the return of the Shamrock Shake.

The beloved Shamrock Shake is coming back to McDonald's, along with a McDonald's character no one's seen since the 1980's: ...

Before long, McDonald’s took the idea and spread it around to other McDonald’s across the U.S. By the time McDonald’s founder Ray Kroc wrote his memoir Grinding It Out a decade later, the Shamrock ...

The fast food chain is launching the Shamrock Shake in UK stores on Wednesday, March 12, however, it will be only available ...

McDonald’s famous Shamrock Shake is back in stores, about a month ahead of St. Patrick’s Day. But this year is extra special: To celebrate, the 85-year-old fast food chain is bringing back a green ...

In the 1980s, McDonald's streamlined its marketing and dropped the McDonaldland campaign of commercials that included characters like Mayor McCheese, Officer Big Mac, the Hamburglar, Captain Crook ...

Near the conclusion of an entertaining 30-minute conversation with Willow Stennett, the 8-year-old with pink glasses got out of her chair and did The Griddy. It was her way of ...