Microsoft has rolled out a "This is an Xbox" campaign, attempting to show all the different places you can play Xbox games that are not on literal Xboxes.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Microsoft CEO Satya Nadella discussed the gaming strategy behind their new campaign, claiming almost everything is an Xbox.

Xbox fans trying to spin narratives around Microsoft’s leadership has the potential not to end well for them. Even if it’s ...

Microsoft Gaming CEO Phil Spencer told Bloomberg last month he was pleased with the results of Xbox games launching on PS5 ...

Xbox finally delivered the strong games it needed this year, but its mixed messaging left Microsoft's vision for the future ...

The strategy for Xbox moving forward will continue down the path of multiplatform focus, as Microsoft CEO Satya Nadella ...

Microsoft CEO Satya Nadella has reaffirmed his plan for Xbox going forward is to allow players to “enjoy Xbox on all devices.

Responding to a question from Microsoft investor relations vice president Brett Iversen, Nadella reflected on the company’s ...

Microsoft CEO Satya Nadella says the company is aiming to redefine the Xbox fan experience by leveraging Game Pass and Cloud Gaming. The success of Game Pass has led Xbox to prioritize making its ...

TL;DR: Microsoft's Xbox consoles have historically been sold at a loss, but the company remains committed to hardware, with plans for a next-generation console promising significant technical ...