Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

Apple sought to allay privacy concerns about its Siri voice assistant days after it agreed to pay $95 million to settle a lawsuit related to the feature, saying it has never sold data collected by Siri or used it for advertising purposes.

Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has

Apple published a post yesterday (January 8) emphasizing its commitment to user privacy, especially when it relates to Siri.

A class action suit contends that Siri recorded and shared Apple users' conversations - and Google is under fire, too.

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.