Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Learn the dos & don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.