It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

There exists a treasure chest—hidden in plain sight, not buried deep beneath the ground—waiting to be unlocked with the right ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

Articles written by Rashi Ray ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for ...