The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
In India, Gen Z is making waves not just with their cultural clout but with their wallets, too. Pune’s Aryaa Shinde, 20, is a ...
South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...
Zepto’s campaign is all about embracing tradition with a touch of humour and a whole lot of love. After all, the sweetest moments are the ones we share. So, this Diwali, it is urging consumers to take ...
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of ...
Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...
In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
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