Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...
According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...
Sir Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”.
Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...
As listed in a statement released by McCann, the largest categories in the “Escape Economy” are travel and tourism ($3.2 trillion), alcohol ($1.8 trillion), luxury goods ($460 billion), casinos and ...
But arguably, the show's crowning achievement is its realistic depiction of the real struggles that come with operating a ...
The petition reads: "WPP, the world-renowned advertising company, has recently implemented a policy of making employees ...
Havas released its latest trend intelligence report Superwomen at the 2025 Consumer Electronics Showcase this week, delving ...
JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...
WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...
TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform.