Contributor of the Year Myles Suer on hyper-personalized journeys, AI's transformative power, and the data-driven future ...

Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

As enterprises deploy more artificial intelligence (AI), their expectations for the technology’s return on investment (ROI) are becoming clearer. At least 30% of generative AI projects may be ...

Digital customer experience in 2024 is defined by profound shifts in how businesses engage with their customers. The 2024 CMSWire State of Digital Customer Experience report highlighted a growing ...

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the functionality of the Company Engagement Report and introduce ...

MALVERN, Pa., Dec. 19, 2024 (GLOBE NEWSWIRE) -- 2X, the leader in Marketing-as-a-Service (MaaS), has acquired Intelligent Demand (ID), an expert B2B growth strategy and execution firm. By uniting ...