To assess the current state of CRM adoption, we also need to evaluate CRM’s evolution and how the adoption process has changed over the years. When we crossed the Y2K plateau, CRM was in its infancy ...

Weave, a customer experience software and payments platform provider, has launched Call Intelligence to help healthcare practices analyze and leverage call data, elevate patient experiences, boost ...

TechTarget's Priority Engine Demand to help B2B go-to-market teams identify, engage, and convert buying groups.

6sense this week at its Breakthrough event introduced several artificial intelligence-powered product innovations. Powered by the data set of the 6sense Signalverse, encompassing a mix of intent data, ...

Zoovu's product discovery platform to take advantage of Azure to launch generative AI applications for digital commerce conversions.

DV's new features include both pre-screen avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram.

The Attentive Signal features include the following: Identity Graph, which builds a complete profile for each subscriber, combining first- and zero-party data, engagement data, enrichment data, and ...

G2's new attribution integrations offer a look at the impact of buyer intent while the Executive Summary helps optimize category and competitive performance.