Resistance to change is an enduring challenge. When it comes to transforming our roads into safer, more inclusive spaces, it seems as old as the motor car itself. This resistance - fuelled by fear of ...

At just 48 grams, the Knog Quokka 150 directs light wherever you look. This can be invaluable at junctions where drivers may fail to spot you. A quick turn of the head beams light into the driver’s ...

When the ETA launched in 1990, with the exception of milk floats, electric vehicles (EVs) were a rare sight on UK roads. Fast ...

The days might be getting longer again, but cycle commuters still have months of low-light rides left to navigate. While bike-mounted lights remain essential kit, wearable headlamps are a useful ...

In the Netherlands, the widespread use of red as the colour for cycling lanes isn’t just a design quirk – it’s a deliberate choice, steeped in history, practicality, and a commitment to cohesive ...

When you buy from the ETA, you get excellent cover and help build a sustainable future for all. We have supported vital environmental projects in Britain and throughout the world for over 30 years.

With around two million e-bikes in the UK and sales surging, stories of battery fires are on the rise. But let’s keep things in perspective: e-bike fires occur at a rate of less than one per day. In ...

In cities like Paris, longer pedestrian crossing times are part of a bold plan to make walking safer - especially for older people. It seems simple: more time to cross benefits everyone on foot. Yet ...

Bike theft in the UK is more than an inconvenience; for many, it becomes a deal-breaker. The fear - or experience - of having a bicycle stolen discourages people from cycling altogether. It’s a harsh ...