How Marcel Marcondes’s creative conviction helped cement AB InBev’s global beer dominance
Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ...
The Drum16h
Things fall apart: AI risks entropy – but puts a premium on original thinking
To compete with AI, agencies must do what they’ve always done best, says Dan Chapman, global chief strategy officer at UM, ...
CES 2025 and a tale of two keynotes
Nvidia’s Jensen Huang and Delta’s Ed Bastian both had strong stories to tell at CES. But why did one engage the audience so ...
There is a corporate credibility crisis. The UnitedHealthcare killing response shows it
Signal AI’s Shann Biglione lays out what the assassination of UnitedHealthcare CEO Brian Thompson shows the corporate world ...
The affiliate link scandal isn’t Honey’s fault, it’s a symptom of a broken internet
PayPal’s Honey browser extension is under fire from creators and publishers who say it is skimming their affiliate link ...
The Drum6h
Get ahead of the curve: 2025’s top creative trends out now
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. From ...
Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
Ford reboots the Capri with panthers, lightning & high-speed thrills
Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself. Developed by Wieden+Kennedy ...
Rankin pays tribute to ‘rockstar’ photographer Oliviero Toscani
Oliviero Toscani was a rockstar in the world of photography, no question. When I was starting, his work was like a cultural ...
Why are women forced to turn to TikTok for menstrual advice? Where are the brands?
Women are talking about menstrual cycle syncing on TikTok. You’d be hard-pressed to find any brands adding to the ...
Ad of the Day: Iconic McDonald’s characters take a road trip for a ‘cheeky Maccas’
McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...