In the surface economy, a smartphone’s lock screen is transformed into a personalised and dynamic hub of information and entertainment – and this has the potential to become the next marketing ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

APAC is undergoing the largest transfer of intergenerational wealth, estimated at $5.8 trillion by 2030, according to a McKinsey study – and these investors bring with them heightened expectations for ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

As performance costs continue to rise in 2025, brands that create content which help customers validate purchase decisions will see improved efficiency and effectiveness across all performance media.

The era of passive growth for the Asia Pacific region is over with the rise of global trade uncertainties, geopolitical tensions and a changing demographic landscape, but there are ways for brands to ...

A long history of brand success does not guarantee a bright future, but leveraging a brand’s heritage can be an effective marketing tool that helps create emotinal connections with consumers. Writing ...

Warwick Cairns, The Effectiveness Partnership, explores the effectiveness – or otherwise – of making your brand look like something it isn’t. There are some who say it’s considered bad form, in street ...