Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

According to The Washington Post, some of the best Super Bowl commercial's came from brands Ritz, Dunkin and Nike. The newspaper called Bud Light's commercial, which features comedian Shane Gillis and ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

We're halfway through Super Bowl 2025 and have witnessed the Kendrick Lamar halftime show, but the big ad rollouts keep coming. Not only are there some AI-themed spots, but there's a variety of ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

Clydesdales still grace the grounds of Busch Gardens, although they’re not the same ones paraded around the country by ...

Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the Super Bowl airs on Fox. While the Philadelphia Eagles are battling the ...

See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.

But when it comes to the best beer commercials, it’s the majors like Anheuser-Busch and Molson Coors that have delivered the ...

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...