Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Retailer executions leading up to the Super Bowl were the most aggressive in years,” reports trade magazine Beer Business ...

According to The Washington Post, some of the best Super Bowl commercial's came from brands Ritz, Dunkin and Nike. The newspaper called Bud Light's commercial, which features comedian Shane Gillis and ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest, with viewers voting “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during ...

We're halfway through Super Bowl 2025 and have witnessed the Kendrick Lamar halftime show, but the big ad rollouts keep coming. Not only are there some AI-themed spots, but there's a variety of ...

A year before Lady Gaga performed the Super Bowl Halftime Show (where she also seriously delivered), Mother Monster belted ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.