Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

The landscape of digital advertising in Pakistan tells a story of dramatic transformation - and not in the direction many publishers would hope. Veterans ...

With AdEspresso on board, Hootsuite is now launching Hootsuite Ads, a Facebook and Instagram optimization solution. In October, Hootsuite partnered with six different social media ad tech startups ...