Google is testing a new "Advanced Plans" feature in its Reach Planner tool that automatically suggests optimal ad type ...

Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit CEO ...

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

By Mike Villalobos, VP of Strategy and Partnerships at Seedtag.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform.

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

AppLovin (NASDAQ: APP) is soaring after crushing expectations in its 4th quarter earnings release and Wall Street analysts ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

Meanwhile, Gigibyte introduced its GiMATE AI Agent, an innovation built for next-gen AI PCs. GiMATE promises users smarter ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...