The designs reflect the three remaining name choices—Utah Mammoth, Utah Outlaws, and Utah Hockey Club. Utah fans have been ...

Adolfsson said the key to being a good cross-country skier is “time on skis. You know, really getting as much time as you can ...

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Where we ask stylish individuals with particular, exacting, or simply exceptional taste to tell us about the things they’re actually buying. Read more here. Board games are a great way to break ...

The Supreme Court will hear oral arguments Wednesday on a Texas law that requires pornography websites to verify the ages of their visitors.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...