Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

Slogans play a crucial role in branding, serving as memorable and important expressions of a company’s identity. In Brazil, ...

as the original slogan apparently was too masculine in nature. BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to ...

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Bus Company that ran sexist “Ride me all day for £3” (Ksh 450) slogan forced to make a new campaign making light of the gaffe A bus company blasted for a “sexist” advert featuring a naked ...