Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

In October 2024, the Pennsylvania Supreme Court adopted a series of amendments to the Rules of Professional Conduct for legal services ...

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

Ethos in advertising: Definition, examples, how to use. Introduction. The Greek word ethos means “character” and refers to authority and credibility. Ethos in advertising: Definition, examples, how to ...

It is Donald Trump’s “most beautiful word in the dictionary”: tariff. In Canada especially, it is the word on everyone’s lips. The U.S. president-elect – who loses that softening suffix ...

Vice President Kamala Harris gave her definition of what it means to win at the National Action Network. Luka Doncic snubs Mavericks in farewell note to Dallas fans after blockbuster trade How big ...

Thousands have signed a petition imploring the world's biggest advertising agency, WPP, to revoke a new rule forcing employees to attend the office four days a week. Mark Read, the chief executive ...

What do the statistics say about the new trend shift in the CTV business? According to AdWeek, CTV advertising spending has increased by 57% between 2020 and 2021 and is expected to increase by 39% by ...

A global commission of experts has called for a radical shift in how obesity is diagnosed, with less reliance on body mass index (BMI) to define disease. The commission, published in Lancet Diabetes ...

The goal of the Lancet Diabetes & Endocrinology Commission on the Definition and Diagnosis of Clinical Obesity was to develop an approach to this definition and diagnosis. The commission ...