Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape ...

Amazon is testing a new Prime Video feature that recommends groups of content using AI rather than traditional algorithms. If you’re part of the test, you’ll see new “AI Topics” tailored to your ...

Learn More. Amazon is doubling down on artificial intelligence with a $4 billion investment in the AI startup Anthropic, renowned for its cutting-edge Claude AI models. This announcement cements ...

the Amazon AGI SF Lab, to focus on building “foundational” capabilities for AI agents. The Amazon AGI SF Lab will be led by David Luan, the co-founder of AI startup Adept, and will seek to ...