The official NBA Apple Vision Pro app now has Tabletop, a diorama-scale virtual representation of the live game you’re ...

The NBA's 3D tabletop mode for Apple Vision Pro is an early glimpse at how mixed reality could reshape sports, concerts, ...

The Vision Pro is currently only available to purchase directly from Apple. Customers who aren’t being fitted at an in-person ...

Apple currently requires customers to use the Apple Store app to determine Apple Vision Pro accessory sizing. Apple has also only sold AVP directly through its online and in-person stores. Now that ...

It’s all about unlocking creativity and self-expression, changing how we see ourselves and the world,” says Srivatsan ...

Apple’s plans for tethered glasses were nixed, but it may still have designs on AR glasses and its upcoming iPhone SE 4.

Apple’s AR glasses could be a big boost for Mac fans. But with the release date receding into the distance, Apple risks ...

According to the respected Bloomberg reporter Mark Gurman, however, Apple hasn’t given up on the AR market. It still wants to ...

Samsung is gearing up to enter the augmented reality (AR) market, but early reports suggest that the company itself is ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible.

Snap's CEO said advertisers and creators are focused on contingency planning given the uncertainty around TikTok, a trend ...

Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?