The Mascot Shop empowers schools to protect their brand from start to finish. This new platform gives schools the power to choose what artwork and products are available to their community. It not ...

What’s the secret to building a brand that sticks? It’s not just clever marketing or a flashy logo. It’s about making your brand memorable, and that’s exactly what custom mascots do. From animated ...

The Susquehanna Township School Board announced Friday the district is using black bear imagery and the new mascot, while the ...

Dozens of public schools in California will have to find new mascot names after Gov. Gavin Newsom signed Assembly Bill 3074 ...

Ex-Apple chief designer Jony Ive's LoveFrom company has revealed a new animated logo featuring Montgomery the bear. Good luck finding what it used to look like. Even the Internet Archive's ...

W&M Libraries Special Collections Research Center offers a more complete history of W&M mascots. The W&M football team was nicknamed ... The teams adopted the nickname and a logo of an Indian with a ...

Nationally, the largest nonprofit dedicated to representing Native nations, the National Congress of American Indians, has worked to challenge the use of Native imagery in logos and mascots.

Earning a spot as Sparky was no easy feat. For students interested in becoming a college mascot, here's what to know about the tryout process, time commitment and rules to follow in the suit.

The Pop-Tarts Bowl introduced the world to the Pop-Tarts Frosted Strawberry Mascot last December, and now you can dress up like that very Pop-Tart mascot with your very own version of the costume.

Tarpons are the mascot choice for three other high schools in the U.S. (two in Louisiana, one in Texas), butCharlottehas the only Fightin’ Tarpons, and its logo is the only one with a tarpon ...

In 1944, Chiquita used a banana dressed as a sultry woman as its mascot, perpetuating a stereotype about Latina women being hypersexual, according to critics. Today the logo is a woman wearing a ...

The school district will use black bear imagery and "Mato" the Black Bear as the official mascot, but will maintain the ...