and converting leads marketers responded as follows (top 2 or 3 for each category): Fully 85% of B2C marketers use paid distribution channels for content marketing purposes; of that group, 89% use ...

B2B companies use a broader range of marketing channels and data sources than B2C companies, according to a survey of marketers worldwide by Salesforce. In the 11 channels asked about, B2B companies ...

GMGI READ THE FULL GMGI RESEARCH REPORT Executing growth strategy to expand geographically, B2C and B2B segments Golden Matrix Group (NASDAQ:GMGI) provides a broad and growing array of software ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do. Some pharmaceutical brands are even experimenting with influencers ...

Scores segment revenue grew 23% year-over-year, supported by strong growth in both B2B and B2C channels. The Software segment saw an 8% increase, driven by SaaS and license revenue. Non-GAAP ...