Warc1y
The value of authenticity: A marketing lesson by BTS x McDonald’s
Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...
Forbes4mon
McDonald’s, Popeyes And More Are Blending Fame With Flavor. Why It Works
Since Travis had been a McDonald's fan long before the campaign was conceived, this campaign was undeniably authentic, and everyone could tell. The global sensation BTS also teamed up with ...
Business 2 Community8d
BTS Net Worth: K-Pop’s Global Idols Have $269 Million Banked
The seven South Korean artists have made a fortune from partnering with major brands like McDonald’s, Louis Vuitton, Coca-Cola, Mattel, and more. In 2015, BTS partnered with Puma as their brand ...