So there really is an active ingredient, but again, they haven’t been evaluated for their efficacy or safety.” But not all ...

The brand behind one of our favourite lash growth serums has just launched its first skincare product, a lightweight eye ...

Contours Rx's Brow and Lash Serum yields results within two weeks thanks to its active blend of fast-acting ingredients.

This brow-enhancing serum regularly goes for $38 for one tube, but if you take advantage of this buy one, get one deal, it's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

SHOPPING: Amazon is kick-starting the month with a whole bunch of deals to help you save - and with plenty of great offers ...

Just in time for awards season, shop the top makeup, hair care, skin care, and beauty tools that will help you achieve ...

For our Strategist Brain series, we heard from our fashion writer Ambar Pardilla, who filled us in on what’s been on her mind ...

If you're wondering, “what is tubing mascara?” you're likely already familiar with the product's lash-lengthening benefits.

Products are independently selected by our editors. We may earn an affiliate commission from links. “You never know when you’ll get emotional,” says celebrity makeup artist Delina Medhin ...