If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful.

Branded content involves content that is directly linked to a brand, showcasing a brands values rather than focusing on a product or service. We take a look at how brands are turning to good ...

In this interview, Nipun Marya discusses iQOO's focus on Gen Z, covering the brand's marketing strategies, key partnerships, and festive plans for 2024.

The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17 Why Creativity Matters is a virtual talk series from Creative ...

Without that element of jeopardy, a story can be flat, predictable, boring. Sadly, much of branded content and brand storytelling is all of those things. The characters and setting are nice, lest they ...

The collapse of the traditional marketing funnel was a central theme of this year's Advertising Week New York (AWNY), which ...

Avid Collective has unveiled Avid PubSuite, a platform for branded content campaigns. The platform, which has been custom-built for the digital publishing industry, aims to reduce publishing time ...

Developed by PRNEWS.IO, a fast-growing PR-tech company, the platform offers access to over 100,000 media outlets, delivering ...

It also will produce branded content and commercials for athletes worldwide, including Messi. 525 Rosario is a joint venture between Messi and Smuggler Entertainment, which produced Apple TV+ ...

Today, Adobe (Nasdaq:ADBE) announced new Adobe Express innovations to empower the world's largest enterprises to accelerate and scale on-brand content creation while collaborating more seamlessly and ...

Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here's what you need to know before launching a brand podcast. Patagonia’s latest doc ...

Leading brands and agencies like Dentsu, Havas, Prudential, Virgin Australia and Workday rely on Adobe Express to create professional looking content at scale – with features powered by Firefly ...