Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

January 29, 2025 - 2024 closed with satisfying results for Franciacorta, despite an especially complex global economic ...

In today’s fast-paced business world, a brand is more than just a name; it is a company’s most valuable asset. A strong brand ...

FMCG maker Emami expects it would take a few quarters for it to revive Kesh King after consultancy firm BCG comes up with a ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

After a scathing Vanity Fair article, the Duke and Duchess of Sussex are reportedly set to make a major pivot from their ...

Explore how diversification empowers businesses and institutions to thrive by adapting to market shifts, expanding globally, ...

In the fast-paced realm of digital marketing, where trends shift at lightning speed, only the most innovative thrive. Enter ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

According to Britannica, starting from its launch in 1995, Kirkland Signature designed its products “to be of equal or better ...