Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

The Grammys are my Super Bowl, and oh, how fast the award show came and went this year. Although I wasn’t able to catch it ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's best commercials over the years.

The “Big Man” ad aims to be a throwback to classic Budweiser campaigns. The Bud Light Frogs, “Wassup” guys, Puppy Bowl, and ...

Budweiser Super Bowl commercial, a Clydesdale foal takes center stage and helps get a mislaid keg to its destination. Watch ...

St. Louis-based Budweiser has leaked its Super Bowl LIX commercial titled "First Delivery," and the Clydesdale horses will once again ...