To determine the outcome as scientifically as possible, sports scientists at the University of Loughborough were involved who monitored the duo.

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

Could 2025 be the year Apple steps into business email hosting? With iCloud custom domains and Managed IDs, the building blocks for an enterprise solution are here.

Trump levied an additional 10% tariff on all good imported from China. The country said it would impose retaliatory tariffs ...

The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called “Rooted in Opportunities.” It’s based ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

A clean energy company is abandoning a plan to build a giant electric battery factory in Atlanta's suburbs after it shifted ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

In the Italian city where James Joyce wrote 'Ulysses,' the bookstore that Jewish poet Umberto Saba opened in 1919 has come ...

Because of its cryptocurrency hoarding strategy, MicroStrategy (NASDAQ:MSTR) is now a big deal. It needs a new name to go along with its plus-sized game plan, so it has rebranded as Strategy. It is ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...