In the modern age of college sports, the stakes have evolved beyond the court. The post Duke Funds in the Mud as Rival Fans ...

"You look at some of the [cheerleaders'] follower counts, and they have unreal numbers and engagements. … It is a cult following, but they get overlooked in the NIL world." For a while ...

Colleges and universities exist to educate, and athletics have long been a path for students to access that education.

JoAnna Mantz was in attendance at Alaska Airlines Arena even though her daughter, Hannah Stuelke, did not make the trip due ...

Passing a comprehensive bill that sets a national NIL standard and safeguards athletes from employment classification is the ...

Gregg’s partnership with Spokane-based Walker Furniture began this season and has provided the Spokane community with extra cheer that has ... I have worked with for NIL have been extremely ...

College sports are essential to the American educational experience, offering young people the chance to develop their ...

Lady Vols Tess Darby and Sara Puckett also made an appearance, spreading holiday cheer to these unsuspecting ... As part of the NIL funding process, the players were able to gift each student ...

Arkansas Edge, the official NIL collective of the Razorbacks, has continued its crusade to try and raise additional funds for coach Sam Pittman and the rest of the school. The collective wrapped ...

Stackhouse will join the fans in the suite to cheer on the Lobsters through three ... Gaines Group Activations has set the standard in NIL partnership, engaging both athletes and their communities.