Cola’s office in Chicago's trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant ...

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the 16th ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a reason for that.

Soda giant Coca - Cola posted a surprise rise in comparable revenue and topped estimates for fourth-quarter profit, helped by ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

These are the 5 Super Bowl Ad stocks that Wall Street analysts are bullish on. These include Alphabet (GOOGL), Meta Platforms ...

Billions of dollars will be spent by them on marketing—but which brands would benefit the most from Mahomes, Hurts, and Kelce ...