Explore recent rebranding efforts by Indian companies like Air India, Airtel, Myntra, and Zomato. See how these brands are ...

The number of companies ending their diversity, equity, and inclusion programs continues to grow, with Google becoming one of ...

Eversource said earlier this week that it reached a deal to sell the water utility in a deal worth $2.4 billion and CT ...

Therein lies the danger for companies that go in for such a rechristening. Zomato has wisely chosen to retain the name of the brand that’s now synonymous with food delivery. But since Eternal will ...

stock prices have traditionally reacted positively to rebranding, the analysis showed. In 2024, stocks of 30 companies offered positive median returns on and after the day of their name changes.

The battle between NewJeans and Ador and its parent company Hybe has intensified. Today, the K-pop group has revealed they’re ...

As some companies pull back from their DEIA programs, others aren't just doing what's right. They're making better business ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...

Chuck E. Cheese locations in Kansas City, Missouri have changed their name to Chuck “Eagles” Cheese after the Philadelphia ...