Ad agency BBDO created the "Look sharp, feel sharp" catchphrase for shaving company Gillette in the 1940s, and the brand used it for decades. Alongside the slogan, the ads featured Sharpie ...

But sometimes a clever slogan can go beyond its ... Liz Whiston were tasked with creating an advertising campaign which would help wood varnish company Ronseal make a lasting impression.

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

One early fast food slogan to catch on came courtesy of the White Castle hamburger chain. The small, square-shaped patties ...

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with Marketing Week. It is followed by Nike’s ‘Just Do It’ and McDonald’s ...

One of the critical ingredients to a successful and lasting business is branding, which is when marketing elements like logos and taglines are implemented to differentiate a company from its ...

These days, it’s very rare that something goes wrong for superstar personal injury lawyer Anh Phoong, but the ...

UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ...

Advertising Function: The slogan may highlight product qualities, recommend services, or convey a company’s mission or values. However, this alone does not disqualify the slogan from protection.

Fast food companies have some of the best brand recognition ... See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food ...