Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

In the past, advertisers and marketers could make bold claims about their products without much pushback. They could say a ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and Interpublic ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

After voting against private-equity ownership of NFL teams, the Cincinnati Bengals can hardly be described as a willing seller. But that hasn't kept local crypto enthusiasts from cooking up a dream.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...