CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Coinbase has significantly expanded its political and financial advisory network, bringing on high-profile figures, including Chris LaCivita, co-campaign manager for Donald Trump’s 2024 presidential ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.

New York war over congestion pricing has extended to road advertisements. The MTA rejected New Jersey’s request to post digital billboard anti-congestion pricing and ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Donald Trump’s co-campaign manager for the 2024 election will join Coinbase’s Global Advisory Council along with a former ...

A letter signed by dozens of experts opposing RFK Jr.'s HHS confirmation is littered with Democratic donors leading some to ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

Billionaire Elon Musk’s social media site has forged an alliance with the card network giant to launch a new digital payments ...