Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Rob Brierley is experienced in project and mine management, corporate finance, leadership, corporate governance and equities research. He holds a Bachelor of Engineering (Mining Engineering) and a ...

Unfortunately, this new feature won’t extend to last-generation models like the Fenix 7 Pro and Epix Gen 2. Garmin watches are also getting a passcode feature, a layer of security that kicks in ...

Ironically, Ward's former teammate, Lions receivers coach Antwaan Randle El, was on the receiving end of a similar play 20 years earlier. Here's a look at both plays, with Randle El's catch ...

Garmin is letting users know a long-awaited upgrade is coming to various watches including those from the Fenix, Enduro and Venu families. But this one is not for US users because they already ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Naturally, Penta's brother, Rey Fenix, took to X to praise his brother. "Congratulations bro. Without a doubt MY FAVORITE FIGHTER! You deserve all the best for all you've worked for ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...