So there’s a lot of pressure to get things right. Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand ...

AUDI made the perfect car and nobody bought it. It was efficient, friendly to the environment, spacious and fun to drive. And yet it lost audi £1.3 Billion euros.

The A3, driven here, is one of Audi’s most popular models. It is available in either Sportback (hatchback) or Saloon with the ...

Why do so many people buy the Tesla Model Y? Motoring writer Gareth Butterfield borrowed one to see what the appeal is ...

VW Ireland boss says ‘more conversation is needed’ around the gathering of data both technical and personal following German ...

Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 ...

If you’re anywhere near my age and think you’re brand aware, or know what’s cool, you’ve either had a severe knock to the head or watched too many TikTok videos. Surely nothing about being brand aware ...

Did you know with an ad-lite subscription ... grille, updated Audi badge - and a restyled rear diffuser. Unlike many manufacturers, Audi still offers a TDI although it is not lagging behind in the ...

And adding plug-in hybrid electric vehicles (PHEVs ... Bentley was down 20.1 per cent to 183 units, while Audi was down 19.5 per cent to 15,333 (trailing compatriot rivals BMW on 26,341 and ...

But little else is known for now about a car that will likely compete against the upcoming electric Porsche Cayman, and a reborn electric Toyota MR2, known as the FT-Se. Audi’s electric e-tron ...

The second part in our look at how consumer electronics giant unveils plan to take accumulated wealth of knowledge in its ...

There are two different levels of Hot Wheels, starting with a simplified F1 racer in a Red Bull livery that’s available now, ...