Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

E.l.f. Beauty (ELF) also said it expects adjusted earnings per share of $3.27 to $3.32 for that period, compared with earlier expectations for $3.47 to $3.53.

Well, now the makeup companies are getting in on it. The latest is E.L.F Cosmetics. The E.L.F Cosmetics dog toy is the Pawer Grip Primer! It's a plush toy with a squeaky inside, and it's shaped ...

E.l.f. Beauty surpassed Wall Street's top-line forecasts in the third quarter, but lowered its full-year forecast on the back ...