Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

You’ve probably heard this said many times, but a lot of people use a primer before putting on makeup to get the best, long-lasting results. You don’t want your foundation or concealer sliding off ...

This primer acts as a magical barrier between skin and makeup. On the initial application, it had a runny consistency comparable to a gel serum. The formula's hyaluronic acid and niacinamide ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

Well, now the makeup companies are getting in on it. The latest is E.L.F Cosmetics. The E.L.F Cosmetics dog toy is the Pawer Grip Primer! It's a plush toy with a squeaky inside, and it's shaped ...

But did you know there's now a "face BBL?" The Brazilian butt lift − a popular and controversial cosmetic procedure − has inspired a new plastic surgery term, though doctors say the procedure ...

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft. EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer ...