Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

JTS has acquired AM Solutions as part of its strategic growth plan. The company has also rebranded to reflect its expanded ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Operator: Greetings and welcome to PetMed Express Third Quarter Financial Results Conference Call. At this time, all ...

One of the most popular techniques for driving more leads and traffic is cold email outreach. But how can you make the most ...

The Los Angeles International Wine & Spirits Competition brings winning wines and spirits to a diverse and discerning ...

Bird, formerly MessageBird, has cut 120 jobs — roughly one-third of its workforce — as the startup plans to realign its ...

Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Ken Cho joined Hankook America a year ago as head of U.S. P/LT sales. Previously, he was vice president of global sales for ...