Consumers are tired of AI as a buzzword, with 85% turned off by AI-branded products. Apple Intelligence focuses on personal ...

Investment firm Wedbush is bullish on Apple AI and its effect on iPhone 16 sales, suggesting it will drive a supercycle going into 2025. Google and OpenAI have announced significant updates for ...

Apple is one of the biggest tech companies on the planet. While it has had a hand in artificial intelligence over the years, it’s primarily a hardware company. With the rise in AI technology ...

Opinions expressed by Forbes Contributors are their own. Tim Bajarin covers the tech industry’s impact on PC and CE markets. At Apple's recent iPhone 15 launch, I was asked what I thought was ...

Apple is releasing the first batch of AI features next week, but many consider the included offerings underwhelming. While more exciting Apple Intelligence features are launching in the coming ...

AI may be the thing that kills you, but so could a few other threats that demand just as much attention. Apple did none of these three things. Its entry into AI got the important things right.

Apple has been using AI in its products for at least a decade. Here is how the new technology can continue to shape the company’s offerings and impact its future financial results. In this ...

Apple was behind on smartphones, until it wasn’t. It lagged the crowd in digital music players, until it didn’t. There was a time when it was woeful on wearables, until it that changed.

Here’s how it works. Apple has been working on machine learning and AI technology for decades. It is deeply integrated into all its products, including providing health data and services in the ...

The event, held at Apple's Cupertino, California, headquarters, also marked the tech giant's foray in earnest into generative AI. Called Apple Intelligence, Apple's AI is designed to help simplify ...

Apple's AirPods and AirPods Max have become fashion icons ... with Gen Z actress Jenna Ortega being named a "Wired It Girl" by Teen Vogue. Despite the rise of Bluetooth headphones, wired headphones ...

American" and "un-corporate" studio, Katie Goodson-Thomas tells the BFI London Film Festival that under Disney's ownership, ...