The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

The explosion of the Internet, dating back to the late 1990s, has fueled the online marketplace like never before. Today, the ...

Regional Analysis: North America leads generative AI in e-commerce with a 42% share... Lawrence John Prudour +91 91308 55334 ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

In August 2024, Schaeffler AG ( Germany ), a prominent industrial and automotive parts manufacturer, acquired KRSV Innovative Auto Solutions Pvt. Ltd. (Koovers) ( India ), an automotive aftermarket ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

1. For **Options**, choose `Upload`. 1. Enter a **Name** for the policy key. For example, `SAMLSigningCert`. The prefix `B2C_1A_` is added automatically to the name of your key. 1. Browse to and ...

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence, as not every social media star qualifies as an influencer in the truest sense. Genuine influencers ...