Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

“Look around at the front rows during fashion month and a good percentage of women will be wearing her Nevada boots,” Phelps ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

If you think about Rare Beauty, its liquid blush probably comes to mind. Now, there's also a contour version of the ...