The Air Jordan 12 stands out as one of the most iconic silhouettes of the Jordan Brand, and sneaker enthusiasts are always on the lookout for new colorways.

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Some sneaker enthusiasts expect Nike to tweak the cushioning system of the 2025 edition for better long-term wear. Also, retro models often receive small shape modifications, so the 2025 KD 4 “Gold ...

Phoenix Suns shooting guard Devin Booker celebrated Steve Nash's birthday was a custom colorway of the Nike Book 1, ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

Previously showcased in striking colourways like “White” and “Persian Violet,” the Pegasus Premium now takes a daring turn ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

more efficient solutions for athletes this summer and opening a world of creative possibilities — including Nike's first sculpted, visible Air Zoom unit BEAVERTON, Ore., March 21, 2024--NIKE ...

After being teased about them last fall, the Powerbeats Pro 2 are finally here, and they should be your next workout earbuds.

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...