Space advertising is not currently a problem, but the enterprise needs to be smothered before it has a chance to grow, ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in ...

A decades-old Molson commercial with an "I am Canadian" phrase is making rounds on TikTok as Canada braces for U.S tariffs, expected to come into effect Tuesday.

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Sorrell provided a deep dive into the advertising industry, revealing that global ad spends has reached $1 trillion, with 70% allocated to digital platforms. Traditional media, such as TV and ...

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is ...

ADS Spirits targets $1 billion revenue by 2030 with Royal Green Whisky, focusing on innovation and global expansion.

This, in turn, made X "a less effective competitor to other social media platforms in the sale of digital advertising and in ...