With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring ...

In a 15-year-plus go-to-market (GTM) strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

Unlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target ...

SAN FRANCISCO & TORONTO--(BUSINESS WIRE)--CIBC Innovation Banking has provided growth capital financing to Landbase, an AI-powered go-to-market automation platform. The funding will support ...