Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a ...

Google Analytics 4 (GA4 ... but it is extremely different from its predecessor, Universal Analytics (UA). Plan on a steep learning curve as you navigate the new tool and discover new features and ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

If you’re building your own app or software project, integrating a powerful analytics tool like Google Analytics 4 (GA4 ... and even preparing for advanced features like payment tracking.

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier ... and creation dates. To create new audiences, click New Audience in the ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine ... to help you adapt to GA4 and leverage its new features for actionable results.