Chipmaker and AI leader Nvidia revealed its most advanced consumer graphics processor unit, its first desktop computer, and artificial intelligence to better train robots and cars.

Nvidia Corp. Chief Executive Officer Jensen Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing.

Nvidia CES 2025 shocks with RTX 50 GPUs, groundbreaking AI, and bold auto-tech partnerships. What's next for gaming and innovation?

The new family of gaming chips will use Nvidia's Blackwell artificial intelligence (AI) technology to create movie-quality images, he told a packed arena. The chips will range in price from $549 (£438) to $1,999, and are twice as fast as their predecessors, he added.

The tech software giant Nvidia is the talk of the town in Las Vegas where the company has unveiled the company's new generation AI gaming chips that promise high quality, real time images. The unveiling of the new graphics processing unit came at the Consumer Electronics Show and anticipation of the new technology sent Nvidia stocks rising ahead of the event at CES 2025.

At CES in Las Vegas, Nvidia showed that it’s still focused on serving gamers even as the company’s primary business is now in the data center.