The brewer, which aims its ads at outdoor enthusiasts ... Billy Menhennet said he would not drink Great Northern again and proceeded to crush cans of the beer with his foot.

A social media onslaught slamming Great Northern as 'woke' following a campaign to raise money for national parks has been leapt on by right-wing ...

A week after one of Australia’s largest brewers left customers outraged over a “woke” promotional campaign, its chief ...

Australian outdoor adventure devotee Simon Christie was filming in Malaysia late last month when he looked at his social ...

Carlton & United Breweries CEO Danny Celoni has resigned following controversy over Great Northern Beer's latest campaign.

Great Northern beer drinkers abandoned their favourite brew ... The brewer, which pitches ads for outdoors enthusiasts, started the campaign to raise money to support new national parks on January ...

The public backlash against the latest Great Northern beer campaign has been so harsh ... Nigel Parsons will become the company’s chief commercial officer, and will start on April 1.

Great Northern Beer faced backlash after its latest ad campaign. Picture: Supplied. The campaign caused many camping groups and outdoor enthusiasts to turn on the beer many drink when out on ...